About the Author
The moment everything changed involved two campaigns that had nothing to do with each other.
One targeted chief compliance officers at mid-market insurance companies. The other targeted IT decision-makers at large retailers. Different industries. Different titles. Different products. Nothing obviously comparable.
Except both campaigns dramatically outperformed expectations in exactly the same way. Not just “both did well”—they rhymed. Same signature of engagement patterns. Similar curves in prospect nurture. Parallel behaviors in content consumption. Even conversion trigger timing followed remarkably similar arcs.
The campaigns themselves didn’t rhyme. But their dimensions did.
That recognition became the foundation for everything explored in The Benchmark Lie.
Background
Jeffrey Porzio is the founder and principal of Cadence B2B, an AI-native marketing intelligence firm. With 25+ years of digital marketing experience—from Fortune 100 brands to startups, from global agency networks to building digital practices at emerging firms—he has developed Rhymesourcing™, a proprietary framework for dimensional pattern recognition that makes experienced marketing judgment exponentially more valuable as AI advances.
His career has spanned cloud partner ecosystems, enterprise SaaS, B2B demand generation, and multi-channel campaign orchestration across diverse industries including technology, healthcare, financial services, and professional services. As an AWS Certified professional and AWS Partner, his work in cloud ecosystem marketing has given him unique insight into complex, multi-stakeholder go-to-market strategies. This cross-disciplinary experience forms the foundation for recognizing patterns that remain invisible to specialists working within single domains—the core insight behind Rhymesourcing™.
Speaking & Consulting
Jeff speaks at industry conferences and advises marketing leaders on implementing pattern recognition approaches that leverage AI capabilities without falling for AI theater.
The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever
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