Speaking & Media
Available for Marketing Conferences, Workshops & Podcasts
Core Speaking Topics
The Human-AI Moat in Marketing
Why experienced marketing expertise becomes MORE valuable as AI advances
Most marketing leaders worry AI will commoditize their expertise. This talk flips that assumption: as AI handles execution at scale, experienced judgment about campaign patterns becomes the scarce resource. Learn why sophisticated pattern recognition across diverse campaign contexts (something that only develops through years of cross-industry marketing experience) creates a competitive advantage that strengthens rather than erodes as AI capabilities advance. This isn’t about prompt engineering or tool mastery; it’s about what makes marketing professionals irreplaceable when AI can execute anything.
When Marketing Benchmarks Lie
Why industry averages destroy campaign performance
Marketing teams optimize against statistical fiction while wondering why competitors with “worse” metrics win deals. This talk exposes why benchmark aggregation fails mathematically: averaging together campaigns with completely different audience behaviors, competitive contexts, and decision complexity creates noise disguised as intelligence. Learn why dimensional pattern recognition (finding campaign rhymes across incomparable contexts) beats category averages, and how to distinguish genuine marketing intelligence from sophisticated sounding theater. Essential for CMOs, agency principals, and marketing leaders tired of “beating benchmarks” while missing revenue targets.
Dimensional Pattern Recognition for B2B Campaigns
Finding campaign rhymes across incomparable contexts
Two campaigns in completely different industries can share dimensional patterns (risk averse buyers, consensus driven decisions, entrenched competitive pressure) that make their performance predictable across contexts. This talk introduces the five dimension framework for campaign analysis and explains why AI finally makes sophisticated pattern recognition accessible at scale. Learn how to identify which dimensions matter for your campaigns, recognize patterns that traditional category based benchmarks miss entirely, and build marketing intelligence that compounds rather than resets with each campaign. Practical frameworks for agency strategists, demand gen leaders, and B2B marketing executives.
Formats & Audiences
- Keynote presentations (45-60 minutes)
- Workshop sessions (90-120 minutes)
- Panel discussions on AI in marketing
- Podcast interviews focused on marketing intelligence
- Marketing executives and CMOs
- Agency principals and strategists
- Demand generation and campaign leaders
- Marketing operations and analytics professionals
The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever
All Rights Reserved