Your benchmarks are lying to you
Your benchmarks are lying to you
Your CTR beat industry average by 0.4%. Congratulations! Meanwhile, your competitor just closed three deals you were chasing, your pipeline conversion dropped 22%, and your CFO is questioning the entire marketing budget.
Benchmarks measure everything except what matters. They aggregate incomparable campaigns into statistical noise, then convince you that "above average" means success. It doesn't.
Escape the "decimal point circus" and find what actually works.
About the Book
Your marketing team celebrates “beating the benchmark” while revenue targets slip. Competitors with “worse” metrics win deals. The dashboards glow green, but something’s fundamentally broken.
The problem isn’t your execution. It’s the measurement system itself.
The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever exposes why industry averages destroy campaign performance—and reveals what sophisticated marketing intelligence actually looks like when experienced judgment orchestrates AI capabilities.
About the Author
“I spent two decades believing industry benchmarks meant something. I built dashboards around them. I presented them to boards. I celebrated ‘wins’ that beat category averages while missing revenue targets.
The lie wasn’t that benchmarks are real…
…it’s that they mean anything useful.”
Author, The Benchmark Lie
The Benchmark Lie: How AI-Powered Marketing Makes Experience More Valuable Than Ever
All Rights Reserved